Daniel Whitmore

01 · Co-founder & CEO

Rooms First, Always

Daniel founded Alderwick in 2013 after eight years fitting out homes across the Northwest. He still sketches every residential concept by hand before it touches a screen — and still walks every finished room with a snag list and a tape measure.

• Whole-home conceptsTwenty years of plans that survived contact with family life.
• Daylight strategyOrienting rooms to the sun before switching anything on.
• Mentoring the studioEvery junior designer’s work passes his red pen — kindly.